Our Experience

We’ve helped clients across a wide range of industries make a meaningful impact on their organizations and forge deeper connections with their audiences.

We blended qualitative and quantitative efforts to help NorthShore better understand their donors’ motivations for giving to their Foundation, and to identify areas where NorthShore can deepen appreciation for their groundbreaking work in medical research.

QNA not only gives us fresh insights to support our ongoing philanthropic efforts; they help spark new thinking about potential strategies to reach our donor community. I appreciate the thoroughness of their approach.

Executive Director
NorthShore Foundation

Through our ongoing relationship with the ACS, QNA gathers insights and develops communications to support a wide range of cancer-related programs, including provider education, public outreach efforts, and best practice guides.

QNA really takes the time to listen—both to us as clients and to the audiences we serve. The deliverables they produce are unusually well written and provide clear, insightful recommendations for taking action on the results. We truly think of them as a core part of our team.

Director, National Colorectal Cancer Roundtable
American Cancer Society

QNA partners with a variety of creative agencies and communication firms, delivering insights that give them useful, actionable insights in their development of campaigns, brand strategies or identities.

In some cases, research and creative stand at odds with one another. But because QNA has employees who’ve worked at agencies, they understand it’s all about creating the most effective product. They’re an ideal partner for a creative agency.

Manager, Learning & Organizational Development
Leo Burnett USA

QNA has been a key collaborator with the AVMA at every step of their organization’s recent evolution, guiding segmentation and brand tracking efforts, testing reactions to in-development programs, and conducting listening sessions with their membership.

The work that QNA does gives us great content for our marketing and also helps guide the steps we’ll take next. They offered innovative, customized research and delivered a blueprint for us to follow. We have an ongoing relationship with QNA that makes us feel confident in our brand.

Chief Executive Officer
The American Veterinary Medical Association

Through interactive qualitative efforts (like online bulletin boards which allow employees to share feedback in an anonymous forum), QNA helps both large and small organizations make more informed decisions about their corporate culture.

Like many business owners, we wanted to know if our employees really were happy with working for us. QNA performed an employee satisfaction survey that showed us what we were doing right, and, probably more important, what we had to do better.

CIC Plus, Inc.

QNA conducted a qualitative effort to assess reactions to a provocative campaign educating at-risk (and challenging-to-reach) audiences about PrEP, a new HIV prevention drug. Our efforts helped the AFC strengthen the impact of their successful campaign.

QNA’s willingness to think outside the box in reaching a variety of our target audiences, coupled with the strong insights gathered during their comprehensive research ultimately led to better creative work. We were very happy to have them working on our team.

Director, Prevention Advocacy
AIDS Foundation of Chicago

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