Insights that inspire.
QNA has the research expertise and strategic experience to help your organization take on today’s challenges or plan for tomorrow’s growth.
Build Stronger Brands
Our Branding Insights Program uses a range of methodologies to ensure your in-development brand components— including logos, taglines and key messages—resonate powerfully with your customers and internal stakeholders.
Deepen Customer Loyalty
Our Loyalty Building Program gives you a deeper understanding of the experience you create for your customers, your members, even your employees with satisfaction and loyalty measurement, experience mapping and ongoing listening sessions.
Measure Your Impact
Our Brand Tracking Program creates a disciplined feedback loop that measures your audience’s ongoing perceptions of your brand, advertising recall, impact on their behaviors, and differentiation within your market.
Launch Meaningful Communications
QNA’s Communication Development Program helps you maximize the potential of your marketing spend by pre-testing messages and creative elements before launch, identifying opportunities for improvement as well as any red flags or barriers to understanding.
Know your Landscape
Our Environmental Scans give you a rich understanding of your industry landscape -- including your competitors’ offerings and their customers’ attitudes – so you can identify opportunities for your own organization.
Pursue Innovation & Growth
QNA's Bright Ideas Insights Program explores your potential for developing and launching new products or services—from concept evaluation to viability assessment to pricing studies.