QNA helps clients across a wide range of industries make a meaningful impact on their organizations and forge deeper connection with their audiences.
We are especially skilled in supporting the unique needs of service-driven organizations – where fostering lasting and loyal relationships with customers, members or patients is essential to their success.
QNA has been a key collaborator with the AVMA at every step of their organization’s recent evolution, guiding segmentation and brand tracking efforts, testing reactions to in-development programs, and conducting listening sessions with their membership.
The work that QNA does gives us great content for our marketing and also helps guide the steps we’ll take next. They offered innovative, customized research and delivered a blueprint for us to follow. We have an ongoing relationship with QNA that makes us feel confident in our brand.
Dr. Janet Donlin
Chief Executive Officer
The American Veterinary Medical Association
Through our ongoing relationship with the ACS, QNA gathers insights and develops communications to support a wide range of cancer-related programs, including provider education, public outreach efforts, and best practice guides.
QNA really takes the time to listen—both to us as clients and to the audiences we serve. The deliverables they produce are unusually well written and provide clear, insightful recommendations for taking action on the results. We truly think of them as a core part of our team.
Director, National Colorectal Cancer Roundtable
American Cancer Society
We supported Nitel’s corporate rebrand through QNA’s two-step Brand Validation Program, first determining the most resonant brand positioning approach for their customers and stakeholders, and then testing a range of visual identities and messages. The result is a brand that’s better optimized to support Nitel’s long-term growth.
QNA’s insights were critical in helping us refine and strengthen our new brand before launch. Our team had greater confidence that our new visual identity and messages would resonate with our customers and partners.
VP of Marketing
Through our ongoing relationship with CEFCU, one of the nation’s largest credit unions, we provide qualitative and quantitative insights about current and potential members. Our annual Brand Tracking Program helps CEFCU assess their year-over-year impact with their key audiences while identifying opportunities for future growth.
CEFCU appreciates the insight and expertise of the QNA team. Their partnership helped us gain a richer understanding of our members and our different media markets.
Assistant Vice President
QNA conducted a qualitative effort to assess reactions to a provocative campaign educating at-risk (and challenging-to-reach) audiences about PrEP, a new HIV prevention drug. Our efforts helped the AFC strengthen the impact of their successful campaign.
QNA’s willingness to think outside the box in reaching a variety of our target audiences, coupled with the strong insights gathered during their comprehensive research ultimately led to better creative work. We were very happy to have them working on our team.
Director of Prevention Advocacy
AIDS Foundation of Chicago
We blended qualitative and quantitative efforts to help NorthShore better understand their donors’ motivations for giving to their Foundation, and to identify areas where NorthShore can deepen appreciation for their groundbreaking work in medical research.
QNA not only gives us fresh insights to support our ongoing philanthropic efforts; they help spark new thinking about potential strategies to reach our donor community. I appreciate the thoroughness of their approach.
QNA partners with a variety of creative agencies and communication firms, delivering insights that give them useful, actionable insights in their development of campaigns, brand strategies or identities.
In some cases, research and creative stand at odds with one another. But because QNA has employees who’ve worked at agencies, they understand it’s all about creating the most effective product. They’re an ideal partner for a creative agency.
Manager, Learning & Organizational Development
Leo Burnett USA