Methods
Every engagement is unique.
We draw from a wide range of research methods to create effective insights programs for our clients. Every engagement is custom designed to your needs, time frames and budget.
1
Primary Research
Qualitative
- Focus Groups
- In-depth Interviews
- Research Workshops
- Online Discussion Boards/Social Media Groups
- Website Usability Testing
- Ethnography/Observational Research
- Diary Studies
- In-Home Research
- Mystery Shopping
Quantitative
- Telephone Surveys
- Online and mobile Surveys
- In-person or intercept Surveys
- Mail Surveys
- Mixed mode Surveys
- Market Segmentation
2
Secondary Research
- Environmental Scans
- Review of consumer/popular literature
- Review of academic literature
- PRIZM segment analysis
- Synthesis of existing client research
- Analysis of government or census data